General principles for useful, respectful and secure business messaging.
Business messaging should be expected, relevant and easy to understand. Obtain appropriate consent before sending proactive messages, explain what the person is subscribing to, and provide a clear way to stop future messages. Do not buy contact lists or send repetitive unsolicited promotions.
Use approved message templates when the platform requires them. Keep template wording specific and avoid misleading urgency. Protect customer information, request only what is necessary, and never ask for passwords or full payment credentials in a chat. Limit staff access and review connected devices regularly.
Use automation for routine updates while giving people a clear path to a human when needed. Monitor delivery, response and opt-out signals to improve relevance. Platform rules and local laws can change, so review current requirements before launching or expanding a messaging campaign.